This article by Jeff Masters is so good I’m not even going to quote it. Please go here and read the whole thing.

This is great:

When I’m trying to unravel public relations spin, I frequently find myself asking WWFLD (What Would Frank Luntz Do)?

As you’ll recall Frank Luntz is a chief Republican spin-doctor famous for his memo on climate change.

We have seen a lot of spindoctoring at the Barcelona climate talks underway this week in the run-up to the Copenhagen climate treaty summit to be held in mid-December.

Head over to DeSmogBlog to see Kevin’s take on what a Frank Luntz memo on the Copenhagen climate treaty would look like.